While companies struggled post-pandemic in conversion, I worked with an ambitious company in a new space.
In 2021, I worked with a startup on the forefront of transforming e-commerce, where I served as a product designer tasked with improving our conversion and engagement metrics.
When I had joined the team at Basic.Space, I was onboarded onto a lean product team with no designers and an outdated third-party design system. I came in determined to create a new standard for design within the company.
While working on optimizations to enhance the site's offerings, I was also tasked with thinking of how to modify features of the site to meet more conventional standards for e-commerce and increase our metrics of engagement and conversion.
I concluded my work having redesigned the site from the ground up, while also implementing a new NFT marketplace and introducing a membership program to the platform.
E-commerce shopping is a great way to bring customers convenience, multiple options or recommendations, and engage users with new trends. Basic.Space deviates from what's described as algorithmic and dulling - the team labels the platform as social commerce, aiming to engage the community over individual experiences. Hand-picked, high-profile sellers are brought onto the platform to sell to their followers, who thus comprise the community and help it grow.
My design work when thinking of social commerce had to consider scalability: how would the platform handle how interactions happen between more sellers, more products, and more customers? There's potential for many new ideas, including social engagement between users and items on Basic.Space, or between sellers, or even users and sellers. With all this considered, there is a golden catch: e-commerce and social commerce are not the same, but there are compromises to be met, especially when a key business goal is making sales.
I'm happy to chat more about my work at Basic.Space. Send me a ping at firstname.lastname@example.org if you'd like to learn more!